1954 Simplex Automatic Servi-Cycle

Features

Treen had a rather unique philosophy, as he preferred to continually modify and refine his original design as opposed to other manufacturers who released new models annually, or at least every few years.  By the time production closed in 1960, the Servi-Cycle had changed very little cosmetically in the 25 years it was made.  As the only motorcycle manufacturer in the Deep South at that time, understood that working conditions in the hot, humid environment would be very uncomfortable so Treen installed air conditioning in the factory.  This not only improved working conditions, it served to keep employees long term and cut down on turnover.

By the late 1950’s, the Simplex design was very dated in terms of technology and design.  As imported motorcycles began to show an increased presence in the US market, Simplex ended manufacturing of the Serve-Cycle in 1960.  The company continued to manufacture mini-bikes and go-carts for more than a decade.  Treen sold the company in 1972 and it closed permanently in 1975.

In the late 1920’s Paul Treen was the successful owner of a Harley-Davidson motorcycle dealership in New Orleans, LA, with his shops sales accounting for two percent of the manufacturers sale thanks largely to his contracts with the Louisiana State Police.  Treen saw a market for a lighter weight, smaller motorcycle and made a pitch to Harley Davidson executives to produce such a model.  When that idea was rejected, Treen believed enough in his idea that he gathered a group of investors to form Simplex Manufacturing Company and began designing what would become the Simplex Servi-Cycle.